Hiring a Videographer - best Practices
Simple and sweet, the best way to get what you want when you’re hiring someone to make a video for you.
Know why you’re making it
Every video has a purpose - they’re ways of communicating audibly, visually, communicating a message and often communicating emotion.
What do you want to communicate?
What do you want the video to do?
Where the heck are you going to put it?
There’s a stark difference between someone making a hype video and posting it on instagram for 12 likes and 5 comments from your friends that think it looks cool.
Does that really matter to you though? There’s ton’s of popular culture in that praises a cool video, but lets be real -
What do you really want?
Followers
Customers
Leads
To Grow Your Brand
More things that make your wallet fatter and your life better.
Let your videographer know why you’re making this video in the first place. PLEASE. This helps everyone.
This changes the conversation from “What color should we wear?” to “What do you think will work better for grabbing a younger audience?”
Making cool videos is fun, but deep down, every video professional irks at the
thought of putting hours of hard work into a piece of work that they know really won’t do anything for your brand or business.
give Context
Key information about your project:
Who the video is for
Where the video will live - distribution channels
Who you are in relation to your customer - Or you’re an organization making content to get more members?
Find someone who fits your project
A lot of people will try hiring the first videographer or cinematographer they find.
Look at portfolios. Look to see if they’ve done projects similar to the ones you’re wanting to make.
Look at their quality, color, and storytelling.
Best way to get what you’re looking for in a video(s):
Find the piece of work that you liked from them
Let them know why you’ve reached out to them over someone else
Refer to specific videos you saw
References to what you’re going for.
Yeah, you can send us links to videos you like off Youtube, Instagram, or Tiktok. It helps us figure out what to make.
Communicate
Have a conversation with them. There’s always logistical things that can get in the way of a project.
“What do you think is the best way to go about this?”
Making videos is a lot of logistics. Sometimes it’s event planning. A lot of times, it’s people managing.
Have a conversation. Ask questions. Take their advice.
If you remember the goal you had for making the video in the first place, then hire your videographer to hit that goal.
It’s in our best interest that you win.
If you’re interested in working together, click on the link below and let’s chat!